CASE
Home use cases voice assistant use cases analysis to begin partnership agreements with other companies.
INDUSTRY
TELCO
CLIENT
Telefónica Global
OVERVIEW:
The Project:
The development of Aura, Telefónica's voice assistant, has been mainly focused on learning people´s language. Aura's artificial intelligence has been integrated into Movistar Home, a speaker-screen; through this device, users will be able to reinvent their experiences at home.
Understanding the most common use cases for this users at home and would be a great value for them, was the main goals for building up this new home experience.
The CDO (Chief Data Office) Department required CCDO (Chief Commercial Digital Office) support to carry out a series of generative sessions, in order to explore favorable use cases for Movistar Home, as well as which Partnerships would be interesting to work with.
ABOUT ME IN THE PROJECT:
My Role:
RESEARCH:
- Organizar y facilitar workshops para definir los principales casos de uso. - Entrevistas a usuarios.
DEFINING THE SOLUTION:
The Process (Part 1):
The idea was to organize some generative sessions to learn together with users which voice assistant use cases has value for them to start creating a complete home experience.
In parallel as we said, we needed to know what would be the best suppliers agreements that makes possible the experience integration.
This is the result of these sessions:
DEFINING THE SOLUTION:
The Process (Part 2):
Once the first phase of divergence was over, convergence arrived. In this moment, we analyze and group the different results looking for concepts that help us to relate them to each other.
DEFINING THE SOLUTION:
The Process (Part 3):
These sessions had several results that were deeply explored by the participants to some Concept Canvas.
There, we observe the 3 main use cases:
- Butler at home
- Medical Assistance
- Food Assistant
Second day we focused on one more ideation session than through a Concept Canvas and some Storyboards, attendees were able to explore and Zoom In on each of the prioritized ideas on the first day. for
Here I leave you with a sample!
